Right now more so than every before it is essential that every business has a marketing strategy in place. With so many uncertainties, it is critical that small businesses focus their marketing efforts on marketing tactics that work, not 'hit and miss' activations.
Marketing Eye has worked with companies across many industry sectors to develop marketing strategies that not only build brand awareness but also generate leads for sales teams to close. We are famous for our marketing strategies and have been named in the "Top 10 marketing strategy consulting firms in the US" for our credentials. We use a combination of intelligent and experienced marketers with technology, giving small businesses every opportunity to put their best foot forward.
With the market changing, resources in marketing departments being tested, and training and development of marketing managers limited, having the right marketing strategy is becoming one of the biggest hurdles that companies are faced with. Marketing Eye helps your team define marketing goals, set key performance indicators and develop marketing strategies aligned to business goals and outcomes.
We use Robotic Marketer to deep dive into customers and competitors and align marketing tactics to industry best practice.
When conducting a collaborative marketing workshop with your team we deep dive into all areas of the marketing mix including:
- Business and Sales Goals
- SWOT Analysis
- Competitor Analysis
- Key Messaging
- Social Media Presence
- Direct Marketing
- Digital Marketing
From there, we develop a comprehensive marketing strategy and tactics implementation planner to help your business execute on your marketing strategy and deliver on your sales goals.